EVALNEWS
by Chloe J Marjot
"Tempus combines all three elements of graet cinematography; art, creativity and of course Time-Travel!"-Chloe Marjot, Co-Director of Tempus and Supporting Actress.![]()
Co-Director of Tempus Speaks to us about their PR:
When it came to deciding about what to create when we started thinking about the poster. We took on a lot of thoughts and ideas and realized that the main concept was the fact that we have no idea who “The Shadower” is. So we thought quickly and Rachel thought that the best thing to do was to have an anonymous silhouette. We thought that the best thing to do was to probably put the Mise-en-Scene into the picture. The fact that he is standing against a wall highlights this idea that the main character: Alex, always seems to hit a wall when it comes to the understanding of who “The Shadower” is. We thought that the best thing to do was to keep the poster as simple as we could as the more complex a poster is the less intriguing it is. The poster was extremely effective in the fact of advertising the Film. It was successful in the fact that when we showed people they started to ask questions and soon looked up what Tempus meant. Which they soon came to find out it is Latin for Time.
The Magazine Review
The Magazine Review was inspired by the likes of Empire Magazine.
In Detail of its Effectiveness:
The
effectiveness of the Magazine review was the fact that the picture is extremely
eye catching and the use of a colloquial unbiased article raving the film and
the combination of the interview as well created a very amusing and easy to
read article. This way it showed off the Film to be fairly easy to watch. And because
we raved about it in the review it then would become a word of mouth situation
people would ask “Have you seen this article on the upcoming movie Tempus?”
This is the
whole point of the Ancillary Tasks it was to boost your confidence as the
production companies PR associates to rave and get as many people to come and
see your film as much as you can.
I think
that the combination of the ancillary tasks and the Main Product created a
fantastic package and a beautiful work of art. Showing off each of the group
members strengths!
